Friday, 26 October 2012

Channel 4 Research


This research is both primary and secondary, using my questionnaires and channel4.com as reference for compiling the information.

Channel 4 – 

·        Is publicly owned
·       Has a target audience of around 16-40 years olds, but is more watched by younger adults
·        Is commercially funded
·        Is a ‘Public Service Provider’
-         2003 Communications Act
-         2010 Digital Economy Act
·        Has companies in television, film and digital media
·        Is a ‘publisher broadcaster’
·        Is required to commission UK content
·        Uses independent production companies to commission their programmes
·        Began broadcasting in 1982
·        Began 24 hour broadcasting in 1997
·        Has a Welsh language version of the channel – S4C

Channel 4 shows –

·        Dramas
·        Comedies
·        Reality programmes
·        Documentaries
·        Food programmes
·        Soaps
·        Entertainment programmes

According to my questionnaires, the most commonly watched programmes are reality and comedy, closely followed by entertainment.

Channel 4 tries to be –

·        Innovative
·        Experimental
·        Distinctive
·        Very British

However, it has also been very controversial in it’s ideas. One idea that didn’t make it to screen was ‘Wank Week’, which was a week of programming entirely based on masturbation. This was scrapped because there were so many questions and complaints raised before airing. On the other hand, Channel 4 has been able to broadcast very controversial content, such as showing a live autopsy in 2002.

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